Tips and Tricks

Cinco claves para la internacionalización de tu tienda online

Cinco claves para la internacionalización de tu tienda online

El rápido crecimiento del E-commerce a nivel mundial ha supuesto una llamada de atención a muchos negocios de venta online para abrirse a nuevos mercados internacionales. Las últimas predicciones apuntan a que en cinco años experimentaremos un crecimiento del 600% en las exportaciones transfronterizas.

A la hora de tomar la iniciativa para operar en varios mercados internacionales al mismo tiempo no se debe olvidar lo primordial, la comprensión de las diferentes asociaciones y matices culturales de los países a los que se desea acceder.

Pero si bien esto representa un enorme potencial, no podemos contentarnos con adaptar nuestro sitio web al idioma del país, si no que la verdadera receta del éxito requiere un análisis cultural del mercado y conocimientos sobre el perfil de sus consumidores.

Ahora te explicaré los cinco movimientos que ayudarán a que tu tienda online conquiste el mercado mundial.

Cómo convertir tus visitas en clientes. Consejos y trucos de expertos

Cómo convertir tus visitas en clientes. Consejos y trucos de expertos

De ahora en adelante nos hemos propuesto tratar temas de interés para Pymes que operan en la red. Para ello invitaremos a expertos para que puedan compartir su experiencia. En esta primera edición de la Guía por Expertos, vamos a hablar de la optimización de conversión, o lo que es lo mismo, conseguir que el máximo número de tus visitantes se convenzan y lleguen a formar parte de tu clientela. Ahora entregaremos la palabra a Frans Appels y Wieger Waardenburg.

How to boost your marketing efforts with social media during the gifting season

How to boost your marketing efforts with social media during the gifting season

For some merchants, the holidays can represent as much as 20-40% of annual sales. About half of these sales take place online, with roughly 47% of shoppers making purchases through their PCs or laptops during the holiday season. Social media, in particular, is highly influencing the way people purchase gifts. Is your web store prepared to capitalize on holiday shopping this year? In this post, partner Give.it covers some useful tips to help you boost your marketing efforts with social media during the gifting season.

Get more from your SEOshop with creative optimisation: 6 tips for your online shop to sell more

Get more from your SEOshop with creative optimisation: 6 tips for your online shop to sell more

In short, conversion is turning a site visit into a sale; it's the main drive for any business. With creative optimisation, you can get more out of your SEOshop. Platinum partner eFusion is an expert in getting more results with functional and visual adjustments to the user interface. In this article, they will give you six point-by-point tips for creative optimisation of your online store.

10 Ways How To Get Feedback From Your Online Customers

10 Ways How To Get Feedback From Your Online Customers

This article was written by Sabina Idler, community manager UXer @ Usabilla. While her education and interests are broad, Sabina is passionate about improving interactive media for all ages. For more UX insights, visit the Usabilla blog or follow Sabina on Twitter.

User feedback is important if you want to create something users will love. This holds true for any product - offline and online. However, sometimes, user feedback is not only important - it’s essential. Maybe even crucial for the success of a whole business.

What Google+ can do for the SEO of your online store?

What Google+ can do for the SEO of your online store?

Google+, why would you still use social media? I will explain why in this article. There are now many different social media platforms; Facebook, Twitter, LinkedIn, Pinterest etc. People might be getting a little social media tired. However, Google+ has been around for a while and is starting to gain ground. In addition Google+ has many advantages compared to other social media platforms. It is expected that it will expand significantly and that no one can ignore Google+ in 2013.

Google Analytics for beginners: how to use this for your online store?

The next few weeks we will look into Google Analytics (from now on referred to as GA), and the possibilities this platform offers to beginners, experienced users and advanced users. The Analytics package is also very popular within e-commerce, and we would like to help you to use it to its full potential. That’s why today’s subject is Google Analytics for beginners: how to use it for your web shop?