Word of mouth marketing is both the most powerful form of marketing and the most difficult to generate. “If only we could get our customers and fans to tell the rest of the world about us, our lives would be so much easier", is a wish that many eCommerce store owners have. Generating word of mouth about your brand is a challenge but not impossible. In this post I cover 5 ways to increase word of mouth that are achievable by any online merchant that puts in the work and cares enough to make it happen.
I welcome all your feedback on these ideas and feel free to share any other tips you may have on empowering your visitors, customers and fans to share your message across the globe.